Analysys, online games community site excavation its users an effective means of the value of China’s online games industry’s high growth potential and high profit margins are the direct attracted 51. Com to enter the industry. Back in the first half of 2007, 51. Com on a grand and a game-related aspects of cooperation, mutual promotion and operation of the “Tuitui-xia” game. 51 from the dot-com business, its has a huge user base for the community will be 51 dot-com game operators have the following advantages:
1.51.com to be efficient and relatively low cost and to promote their game.
51.com there is a direct experience of the user-oriented “end”, that is, social networking site “51. Com”, and user stickiness and also higher compared to other platforms, which makes 51. Com can be easily through a variety of means to influence its members.
2. Members of the community liaison between real and effective through the design of the products can be extended to its gaming products, improve the user experience, increase playability game, which leads to increased viscous products.
If the rational design of the game, 51. Com communication between members of the community will be effective demand the transfer of their game products. This game will provide a wide range of community members to experience a better communication and entertainment, games and the stickiness community will be strengthened.
But from a macro perspective, Analysys, 51. Com as a large community of friends entered the game fields (especially large RPG or casual games field) advantage is not obvious, fundamental reason lies:
1. Game users in China (including potential users) the large number of growth also provides a great space, and the impact of game users compared to the cost of marketing the game in terms of operating income is low;
2. Game operators now appears successful elements include good games and games operational capability of the game. On the products, 51. Com Acting game products lack the experience or the experience of independent research and development. On the operations, although the 51. Com team from the competitive SNS website come to the fore, but the community Web site operators and game operators of critical success factors are very different.
Analysys suggested that if 51. Com hope that quickly became excellent online games operator, through its online games to support the survival and development:
51.com should not be entirely dependent on its huge user base superiority, but need to vigorously recruiting game operators, the development of talent, whether it is independent research and development or agents, operators need first two games to a successful operating experience accumulated for future online games business lay a solid foundation for development.
2. If 51. Com website community will remain as its current focus, and will be online games as a future strategic business:
, 51. Com casual games should be adopted to intercept game operators, casual games in the first game website: layout of this product will allow users to enter the game is the entrance page and not the client, to good use “51. Com” This experience “Terminal” advantage, faster, more efficient affect their user base, and will also lower the risk of operations. In the game the design of the products, users will have to take full account of communication, leisure demand, this will enhance playability of the game at the same time strengthen the interaction between members of the community, thereby enhancing the community will stickiness.
